A 60,000-SKU electronics marketplace migrated from a brittle Magento extension to Odoo Enterprise on-premise — inventory, fulfilment and an AI-assisted product catalogue, all on one stack.
Reduction in stock-sync errors
Faster pick-to-pack cycle
Faster product-listing turnaround
SKUs migrated clean
01 / Background
Souqora runs one of the region's largest online marketplaces for household appliances, kitchenware and personal electronics, serving close to a million customers from a network of warehouses. They had outgrown the Magento-coupled ERP extension that was originally bolted onto their storefront — the database was drifting, stock counts were unreliable, and the operations team spent more time reconciling than fulfilling.
02 / Challenges
The legacy extension lost sync routinely; the catalogue on the storefront often disagreed with the warehouse.
Multiple warehouses ran slightly different put-away conventions — moving stock between them was a manual ticket every time.
Without enforced barcode scanning, mis-picks were frequent and serial-tracked products went missing in transit.
Adding 60,000 SKUs by hand throttled merchandising — new ranges took weeks to land cleanly on the storefront.
Cross-warehouse pricing, promotions and invoicing were maintained in parallel — discrepancies surfaced in customer support, not finance.
03 / Solutions
Migrated the operations stack onto Odoo Enterprise hosted on the client's infrastructure for full data sovereignty and predictable performance.
Replaced the brittle Boostmyshop bridge with a clean Magento connector — bi-directional sync for products, stock, orders, customers and invoices.
Standardised inbound, transfer and outbound on Odoo Barcode with enforced scans; reserved serial numbers; non-transferable items blocked at the source.
Layered an LLM pipeline that drafts product titles, descriptions, attribute mapping and category placement from supplier feeds — merchandisers approve and publish in a fraction of the time.
Price lists, promotions and bundles modelled once in Odoo and published to Magento — finance and merch finally see the same numbers.
Live SLA, pick accuracy, ageing-stock and warehouse-utilisation dashboards for ops leadership.
04 / Stack & apps
05 / Outcomes
Sync errors between Magento and the warehouse dropped from a daily nuisance to a quarterly rounding error.
Barcode discipline and clean warehouse routing cut pick-to-pack time meaningfully.
AI-drafted listings let merchandisers ship new ranges in days instead of weeks.
One pricing engine and one invoicing path ended the rolling reconciliation between commerce and finance.
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