RedRebbit / Brand identity & packaging
RedRebbit — Brand identity, packaging and ERP
01The brand
A little character.
A world of comfort.
RedRebbit manufactures mattresses from vendor-sourced sheets. We created its complete brand identity, packaging and print materials, alongside an ERP for the business behind the brand.
- Client
- RedRebbit · India
- Industry
- Mattress manufacturing
- Our role
- Identity, packaging, print & ERP
The signature
Rest, in one
small symbol.
A sleeping rabbit, a soft cloud and a few quiet Zs. The original mark brings warmth to the identity and stands alone on labels, tags and stickers.
Original client artwork · Logo design by Jogiitech
Distinctive red.
Room to breathe.
Red gives the mark its presence. Black grounds the two-colour wordmark. White creates the calm around it. The same identity carries through packaging, packing tape and printed details.
RedRebbit Red
#BE0807
Night Black
#000000
Cloud White
#FFFFFF
The brand line
The Sleep Journey
02Packaging & print
Every detail.
One identity.
From factory dispatch to the dealer floor, packaging, branded tape, labels and supporting print materials carry the same recognisable identity.
03The business behind the brand
Connected on
the inside, too.
We also developed RedRebbit’s ERP for sales, purchasing, inventory, invoicing, CRM and dealer management. The interface concepts explore how these workflows, manufacturing and reporting can come together.
Interface concepts · Sample data
Proposed visual direction, not screenshots of delivered software. Names, figures and charts are illustrative—not customer records or measured results.
ERP interface gallery / scroll to explore 10 screens
01Operations overview
Illustrative interface, not a live system screenshot. Purchasing, material alerts, production and order fulfilment in one view. All figures and names are sample data.
02Purchasing and vendor supply
Illustrative interface with sample vendors and figures. Purchase approvals, sheet procurement, expected receipts, vendor reliability and incoming material inspection; not live purchasing records.
03Manufacturing and materials
Illustrative interface with sample data. A proposed view of bills of materials, sheet cutting, work orders, batch tracking, quality, offcuts and costing; production dimensions require validation against actual specifications.
04Inventory and warehouse
Illustrative interface with sample data. Raw materials, reserved stock, finished goods, batch movements, warehouse availability and reorder alerts; not actual stock records.
05Sales orders
Illustrative interface with sample dealers and figures. The dealer and distributor order book, fulfilment status, order value by channel and top products; not actual sales records.
06CRM and dealer onboarding
Illustrative interface with fictional leads and contacts. Dealer onboarding pipeline, follow-ups and activity; not actual customer records.
07Dealer sales and finance
Illustrative interface with fictional account and contact details. Dealer pricing, credit terms, orders, invoices, payments, CRM follow-ups and warranty returns; not actual customer records.
08Finance, invoicing and payments
Illustrative interface with sample figures. Outstanding invoices, receivables ageing, collections and payment modes; not actual financial records.
09Executive reporting
Illustrative dashboard with sample figures, not business results. Sales, margin, dealer performance, receivables ageing and cash flow explore the proposed reporting experience.
10Production and quality reporting
Illustrative dashboard with sample figures. Production versus plan, work-centre utilisation, batch cost variance, quality observations and material offcuts; not measured manufacturing performance.
ERP interface gallery / 10 screens · swipe or use arrows
01Operations overview
Illustrative interface, not a live system screenshot. Purchasing, material alerts, production and order fulfilment in one view. All figures and names are sample data.
02Purchasing and vendor supply
Illustrative interface with sample vendors and figures. Purchase approvals, sheet procurement, expected receipts, vendor reliability and incoming material inspection; not live purchasing records.
03Manufacturing and materials
Illustrative interface with sample data. A proposed view of bills of materials, sheet cutting, work orders, batch tracking, quality, offcuts and costing; production dimensions require validation against actual specifications.
04Inventory and warehouse
Illustrative interface with sample data. Raw materials, reserved stock, finished goods, batch movements, warehouse availability and reorder alerts; not actual stock records.
05Sales orders
Illustrative interface with sample dealers and figures. The dealer and distributor order book, fulfilment status, order value by channel and top products; not actual sales records.
06CRM and dealer onboarding
Illustrative interface with fictional leads and contacts. Dealer onboarding pipeline, follow-ups and activity; not actual customer records.
07Dealer sales and finance
Illustrative interface with fictional account and contact details. Dealer pricing, credit terms, orders, invoices, payments, CRM follow-ups and warranty returns; not actual customer records.
08Finance, invoicing and payments
Illustrative interface with sample figures. Outstanding invoices, receivables ageing, collections and payment modes; not actual financial records.
09Executive reporting
Illustrative dashboard with sample figures, not business results. Sales, margin, dealer performance, receivables ageing and cash flow explore the proposed reporting experience.
10Production and quality reporting
Illustrative dashboard with sample figures. Production versus plan, work-centre utilisation, batch cost variance, quality observations and material offcuts; not measured manufacturing performance.
04The complete engagement
One partner.
Brand to business.
Brand identity
Original logo, sleeping rabbit mark, colour system and brand line.
Packaging & print
Mattress packaging, branded packing tape, labels and supporting materials.
Business systems
ERP spanning purchasing, inventory, sales, invoicing, CRM and dealer management.
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