PHNX Entertainment / London / Brand & event system
PHNX Entertainment.
Rise, on every stage.
A phoenix mark drawn for a London live-entertainment company, then built out into a full identity system: colour, type, stationery, digital screens and written guidelines.
- Client
- PHNX Entertainment, London
- Timeline
- 4-week identity sprint
- Sector
- Live events, artists, venues
- Discipline
- Brand strategy and visual identity
- Touchpoints
- Mark, palette, stationery, digital
- Handover
- Master artwork, colour and type rules
01The identity
A phoenix that
becomes the P.
PHNX Entertainment programmes live events, manages artists and partners with venues in the United Kingdom. The engagement began as a single deliverable, a logo, for a category where the visual language is either cheap neon or anonymous black-on-black. The mark had to carry the name itself: PHNX is an unpronounceable string until something in the artwork explains it. Once the mark was approved it was extended into a working system so the company could put the name on a poster, a door list, a ticket, an invoice and a site without redrawing anything.
Phoenix Gold
#F5C707
Crown of the mark, highlights
Flame
#FA6F04
Body of the mark, the only action colour
Ember
#FD2401
Base of the mark, never body text
Stage Black
#070506
Default ground for stage, poster, merch
Bone
#F4F1EC
Reversed ground for paper and email
Display
Tonight, live.
Titles and bill matter
Grotesque sans
Artists, venues, programme
Running text and listings
Mono
DOORS 19:30 · REF PX-0412
Times, doors and ticket references
02Touchpoints
From the street
to the backstage pass.
One artwork carried across signage, print, credentials and merchandise, proofed at the largest and smallest sizes the company uses every week.
03PHNX Live OS
Show booking to
the last ticket scanned.
Thirteen desktop screens and two phone apps, ordered the way the business runs a show. Interface concepts with sample data, not screenshots of delivered software.
PHNX Live OS · 13 concept screens with sample data
One system from show booking to the last ticket scanned.
Book the artist, set up the event and prepare the venue.
01 / 13
Plan the show · Artist management
Artists & bookings
- Roster with genre and availability
- Booking pipeline from enquiry to advanced
Plan the show · Partner organisers
Organiser self-service portal
- Create single or multi-date events with poster and ticket tiers
- Submit for PHNX review before going live
Plan the show · Venue & operations team
Flexible seat layout editor
- Add rows, sections and aisles, or block seats any time
- Set price tier and colour per section
Sell tickets · Ticket buyers
Show discovery & dates
- Poster-led show listing, filtered by city, category and organiser
- Multi-date shows open a date strip; single-date shows go straight to times
Sell tickets · Ticket buyers
Seat selection
- Cinema-style seat map facing the stage
- Available, VIP and sold seats clearly marked
Sell tickets · Ticket buyers
Checkout & payment
- Four-step progress: seats, details, pay, ticket
- Card, Apple Pay, Google Pay and Klarna
Sell tickets · Ticket buyers
My bookings & ticket transfer
- Upcoming and past bookings with QR tickets
- Download PDF or add to Apple / Google Wallet
Promote · Marketing team
Influencer & partner portal
- Personal promo codes and tracking links
- Clicks, tickets sold and commission earned
Promote · Each influencer's own login
Individual influencer portal
- Personal dashboard: clicks, tickets sold, conversion and commission
- Own promo code with copy link and QR to share
Show night · Venue counter staff
Box office POS
- Big touch tiles per ticket tier with seats remaining
- Cash or card tap in one press
Show night · Door staff
Guest list & door check-in
- QR scan confirms ticket, tier and seat
- Artist, press, VIP and comp lists in one place
Settle & report · Box office & marketing
Ticket sales by platform
- Sales from own site, Ticketmaster, DICE, Eventbrite, Skiddle and box office
- Revenue and average price in one view
Settle & report · Finance & owners
Venues, settlement & reports
- Per-show settlement: gross, venue hire, artist fee, net
- Profit per show across the year
Keep scrolling to move through all 13 screens · click any screen for full size · Skip
Swipe for more screens · tap to view full size
Mobile first · marketplace
Two phone apps: one for fans, one for the team.
Fans browse shows from PHNX and partner organisers, pick a date and time, choose seats and keep the QR ticket in their wallet.
Swipe to see all four screens →
04The engagement
What changed
for PHNX.
- Brand Strategy
- Logo Design
- Visual Identity System
- Colour System
- Typography
- Stationery
- Digital UI Direction
- Brand Guidelines
- Art Direction
The name reads on first contact
The mark carries the missing vowels, so the abbreviation stops being a barrier and the company can use the short form everywhere without a descriptor.
One artwork, both grounds
The same file is signed off for stage black and for bone paper, which removes the usual second round of small-size and light-ground redraws.
A system the client can run without us
Colour values, type roles, clear space, minimum sizes and misuse rules are written down, so posters, tickets and listings can be produced in-house and still land in the brand.
Separation from the category
Heat on black with disciplined mono detail puts PHNX in a different bracket to neon event flyers and unbranded black, which is what lets it be read as an established promoter.
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