Chandan / Brand, packaging & central ERP
Chandan — Supermarket brand, packaging and central ERP
01The brand
A good-quality sign,
drawn into the name.
Chandan runs four supermarket stores in Rajkot and a central godown, and also manufactures and packs its own range of spices, seeds and dry fruits. The business had grown on local trust, but the name looked different on every board, bag and pack, and each store worked from its own records. The engagement covered three things together: a logo and brand that could sit on a store front and a jar label alike, a packaging system for Chandan's own products, and a central system so the stores and the godown work from the same numbers.
- Client
- Chandan · Rajkot, India
- Business
- 4 supermarkets, 1 godown, own-brand foods
- Our role
- Logo, packaging & central ERP
The signature
An OK hand
for the “d”.
The everyday gesture for “good quality” forms the d of Chandan. It works across a store fascia and stands alone as an app icon or sticker.
Logo design by Jogiitech
Red for the name.
Gold for the promise.
The identity is built from a wordmark with an OK hand drawn into the 'd', a promise line, and a red and gold palette on warm cream. On own-brand packs, the label grid stays fixed and only the product colour changes.
Chandan Red
#ED402D
Chandan Gold
#FBBD00
Warm Cream
#FFF8EA
Almond Brown
#4A2516
The promise line
Quality · Value · Trust
02Own-brand packaging
One grid.
Six personalities.
Nutrition on the left, the product in the centre, FSSAI, batch, dates and MRP on the right. Only the colour changes, borrowed from what is inside the jar.
03The business behind the brand
Four stores. One godown.
One set of numbers.
Each store used to keep its own records. We built one central system where billing, stock, transfers, purchase, own-brand production and GST all run on the same data.
01
Head office
Masters, pricing, approvals, reports
02
Central godown
Purchase receipt, storage, packing, dispatch
03
Store 1–4
Billing, shelf stock, requests, returns
04
Own-brand unit
Batches, recipes, labels, finished goods
What the system covers
Item & master data
- Item master with barcode, HSN, GST rate, unit and pack size
- Categories, brands and own-brand flag
- Store-wise MRP, selling price and cost
- Vendor, customer and location masters
Store billing & POS
- Barcode scan and fast counter billing
- Item, bill and offer discounts
- Cash, UPI, card and split payments
- Returns, exchanges and shift close
Inventory, racks & shelves
- Live stock per store and godown
- Warehouse aisle, rack and bin locations with batch and expiry
- Store shelf placement, capacity and backroom replenishment
- Reorder levels, near-expiry alerts and stock counts
Stock transfers
- Store requests to the godown
- Approval, picking and dispatch
- Vehicle and driver per transfer
- Receipt with variance check
Purchase & vendors
- Purchase orders to godown or store
- Goods receipt with batch and quality check
- Rate variance against last purchase
- Vendor bills, payments and on-time score
Own-brand manufacturing
- Batch production for spices, seeds and dry fruits
- Recipe, cleaning and grinding loss, yield
- Jars, caps and labels consumed per batch
- FSSAI, batch, dates and MRP on every label
Pricing, offers & loyalty
- Festival offers, combos and buy-x deals
- Store-specific prices and clearance
- Loyalty points and customer history
- Customer segments for WhatsApp offers
Accounts, GST & reports
- Sales, purchase and stock ledgers
- CGST, SGST and GSTR summaries for the accountant
- Store comparison, margin and stock turns
- Owner dashboard across every location
Interface concepts · Sample data
Proposed visual direction, not screenshots of the delivered system. Names, figures, vendors and customers are illustrative.
Station 01 · used by Owner
Six locations, one live view
Godown, four stores and the online channel on one network map. Sales and stock health per node, updated as bills close.
- +Store-by-store sales today
- +Stock health ring per location
- +Live activity feed
Who uses it
Owner
Sees all stores, godown and production on one dashboard.
Store manager
Runs billing, checks shelf stock and raises transfer requests.
Cashier
Bills only, with no access to cost or margin.
Godown in-charge
Receives purchases, picks transfers and manages bins.
Production lead
Plans batches, records yield and prints labels.
Accountant
Reviews ledgers, GST and vendor payments.
04The complete engagement
One partner.
Shelf to system.
One name on every surface
Store fronts, bags, own-brand jars and screens now share the same mark, colours and promise.
A private-label range that reads as one family
Every jar shares the mark, grid and promise, so the products sit together on a shelf as a range.
Stores and godown on the same numbers
The four stores and the godown work from one central system instead of separate records.
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