Boutique retailer with stores and an online channel unified POS, inventory, e-commerce and loyalty on Odoo — one customer, one stock pool, one P&L.
Services delivered
Reduction in overselling
Lift in loyalty engagement
Faster online order delivery
Improvement in repeat purchase rate
01 / Background
A UK boutique retailer selling premium home goods and apparel across a handful of physical stores and a Shopify storefront. POS, e-commerce, inventory and loyalty lived in separate tools — the same customer looked like a stranger in each system, and stock was double-counted or double-sold weekly.
02 / Challenges
POS, e-commerce and back-office inventory were separate systems — no single customer or stock view.
Hero SKUs sold in-store and online routinely oversold during weekends — stockouts hurt the brand.
Loyalty points earned online didn't redeem in-store, and store visits weren't recognized online.
'Order online, ship from store' was a manual handoff — often missed, often late.
Consolidated channel P&L was rebuilt monthly in Excel from extracts.
03 / Solutions
Replaced legacy tills with Odoo POS in every store — same product catalogue, same customer file, same stock pool as e-commerce.
All channels draw from one Odoo Inventory — real-time availability surfaced on the storefront and at the till.
Odoo Loyalty programme recognizes the same customer online and in-store — points earn and redeem anywhere.
Online orders auto-route to the nearest store with stock; pickers get the order on the POS tablet with a packing slip.
Every customer record stitches together purchases, loyalty, returns and service interactions across all channels.
Real-time channel P&L, AOV, repeat-rate and stock-turn dashboards — no more monthly spreadsheet rebuild.
04 / Stack & apps
05 / Outcomes
Single stock pool eliminated double-sold SKUs across channels.
Cross-channel loyalty doubled active members and lifted repeat purchase rate.
Online orders ship from the nearest store automatically — faster delivery, lower shipping cost, cleared aged stock.
Leadership opens one dashboard for the consolidated view — no more month-end reconciliation marathon.
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