A complete Event Commerce, Marketing and Audience Intelligence ecosystem - ticketing, seat selection, influencer attribution and AI forecasting in one platform.
Client name protected under NDA · engagement details unchanged
Lift in ticket conversion
Influencer-attributed revenue
Reduction in marketing CAC
Repeat-attendance lift
01 / Background
Event organisers were running on eight disconnected systems for ticketing, CRM, influencer payouts, marketing and analytics. We built a unified, multi-tenant platform that runs the entire event lifecycle - from event creation to audience growth and post-event intelligence.
02 / Challenges
Eight separate systems for ticketing, CRM, influencer payouts, marketing automation and analytics - every report was a reconciliation project.
Organisers couldn't see which influencer or campaign drove a paid ticket - spend was directional, not measurable.
Codes, commission tiers and payouts tracked in spreadsheets - disputes and delays eroded partner trust.
Tickets sold across website, mobile, affiliate and social desynced - overselling hurt brand and bottom line.
03 / Solutions
Ticketing, interactive seat selection, multi-channel distribution and event CRM on one stack - three purpose-built experiences for organisers, influencers and attendees.
Unique links, tiered commissions, leaderboards and automated payouts - the operating system for partner-led growth.
Sales forecasting, influencer scoring, audience segmentation and personalised recommendations - each shipped with evals and human-in-the-loop guardrails.
Email, SMS and push campaigns, promo codes, retargeting and journey automation - triggered by behaviour, not by hand.
04 / Stack & apps
05 / Outcomes
Ticket conversion rate up 38% with personalised discovery, faster checkout and wallet tickets.
Influencer-attributed revenue grew 4× with transparent attribution and automated payouts.
Marketing CAC down 27% as segmentation, retargeting and forecasting replaced spray-and-pray.
71% of manual ops hours removed; on-sale peaks held up at 18k requests per second.
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